In Britain today, there’s plenty of greatness, vision and a new wave of increasing movements. But life here also comes with challenge. At the heart of these challenges we are given the opportunity to realise our inner drive. Whether it’s a new season, work out, a personal or professional decision, it is finding this inner roar that can make the change happen and last.
Waking up to what needs changing, facing up to the daily challenges and doing what we do best, motivates our brand every day.
Based in London, when we aren’t working, you’ll see us training and playing in parks and gyms, keeping a balance to our lives and business, all whilst aiming to produce products to inspire a new level of daily living and performance. And in doing what we do best, and enjoy most, we will always be striving to improve our personal and product performance, season on season. Whether it’s a regular day, week night training, leagues with mates or professional matches and events, we will align roar products with the quality our lives and games deserve.
Founded in 2011, launching in 2017 and looking well beyond.