Minimal marketing budget, enormity and quality of competition, passions to pursue and other commitments for the team in various full time jobs, our expansion is slow and coming through word of mouth mainly in the gyms, parks and the sports fields of Britain.

With some momentum gaining heading into the summer, we felt it timely to add a minimum stock of colour to our Pre Launch Edition favourites. This meant producing white and maroon Men’s Classic T’s and Women’s Singlets, closely followed by a new colour of leggings.

And before 2018 is out, we aim to add one more colour with our first product of a next range.